The following case studies highlight recent projects that Abakos Partners consultants have worked on:

Multi application smart device strategy
Faced with commoditisation of its product lines, a global bank saw multi-application smart devices as a potential source of additional revenues. The challenge was finding out how customers and business partners would respond to this novel offering.

We helped the bank develop compelling propositions based on our understanding of smart technologies. The viability and propensity to pay for these propositions were then tested with a cross section of the banks' customer and business partner base.

As a result, Abakos Partners saved the bank millions of pounds by demonstrating the case for modifying the initial product concept to address the features desired by several profitable segments.

Establishing a sales zone for BT
BT Corporate Sales has several sales people that sold a variety of telecoms products and services to FTSE500 companies. The challenge was to help the team, based in various locations, design an online tool to coordinate their activities and make documents and other resources accessible to all.

We identified critical requirements via structured interviews and analysis that lead to the development of the online "Saleszone".

As a result BT executives noticed a significant increase in sales and improved morale as the team were better connected

Evaluating the technology for Mobile Gaming
A well known online betting company saw emerging technologies like SMS, MMS and 3G as a threat to its core business. The challenge for Abakos Partners was to review the mobile gaming applications that were being developed and identify the likely adoption rates for various technologies.

The research effort involved interviewing several people that bet online & through other media, games developers and some potential competitors.

The outcome, a research report identified key technologies that the online gaming firm was to focus upon in developing new services and channels to market. It also highlighted the customer segments & volumes to make certain technologies viable.

As a result the  company revised it mobile strategy. It has since been acquired, at a premium, with its early dominance of the mobile gaming sector being a key factor.

Navigating the market for search technology
NavigationZone, a technology transfer company from UCL, has developed and patented an innovative way to search and navigating large pools of data like the internet or an intranet site. To achieve commercial success, NavigationZone needed to review its business strategy and accelerate its market entry. Abakos Partners undertook a study of the markets for search related technologies and worked with the management team on findings and recommendations.

With Abakos Partners assistance, NavigationZone has been able to;

	Define offerings with clear routes to market
	Identify potential partners for specific offerings
	Develop a credible business plan to existing and potential investors

 

Mobile trading on the move
Entirem, a mobile platform software solutions company needed to extend its mobile wealth management solution to potential customers in the UK. Abakos Partners helped Entirem understand its potential customers in the UK and went on to assist Entirem develop its market entry strategy.

With Abakos Partners assistance, Entirem has been able to;

Understand scenarios and the mobile strategies of potential UK customers

Develop next generation products and services to meet emerging requirements for financial services customers

Develop partnerships that have enhanced Entirem product/service offerings

Partnering for success
Signform UK, a provider of document management solutions, realised that its partners were an effective way of reaching its target client base. Abakos Partners worked Signform to establish and implement an ideal partnership strategy for the UK.

 With Abakos Partners assistance, Signform UK  has been able to establish partnerships with a wide range of clients including Microsoft Corporation.